John Lauer
ENGL 250
Summary Paper
1/24/14
Connecting Product
Design, Process and Supply Chain Decisions to Strengthen Global Supply Chain
Capabilities
By
Erika Marsillac, James Jungbae Roh
This scholarly
article starts with an overview of the key concepts related to products,
processes, and supply chains for worldwide companies. Each of these concepts is
covered in depth and specifically analyzed. The focus of the paper is the
concepts behind the relation between product design and how it changes process
and supply chain practices on a local and global scale. This was analyzed
through using a 3DCE theory base. This approach helped with comparing and
contrasting the relationships and dependencies of product, process, and supply
chain behaviors and capabilities. This article includes a review of all the
terminology later used in explaining the data, along with a research
methodology of multiple companies, an analysis of the data, and a conclusion to
sum up the study and lead future researchers in the right direction.
In previous research,
many companies have emphasized the importance of product design as a large
contributing factor of the total cost of making and transporting products. This
is so important because it affects so many processes, such as the cost of
making a product, what equipment is needed to make it, how will it have to be
marketed, what transportation will it need to get to stores, etc. All of these
factors are the reason why companies are working day after day to maximize profit
and minimize cost.
This study was
executed using the 3DCE system or the three dimensional concurrent engineering
system. This process was introduced by Fine in the late 1990s. 3DCE addresses
product, process, and supply chain development and design and is used to
examine the influences of each area in relation to the other. The process can
be used to determine how those areas develop and evolve over time and most
importantly, 3DCE explores how those areas can be leveraged and changed to
improve international and global behavior among supply chains.
In the meat of the
article, there is the research and the case analyses of the study. All of the
research was gathered from multiple case studies. The results were derived from
adopting firms and reviewing reports of current and expected future numbers
outcomes and benefits. Many cases were reviewed and in each case, three
categories were focused on which included: major changes in product design, the
scope and scale of process and supply chain modifications, and the relationships
between product design changes and process and supply chain modifications. Each
of these areas was analyzed among four companies and for the sake of space, the
findings will not be reviewed in this paper, but are very interesting to read
and review.
After all the results
were observed, many if the findings were related to each other. There were
eight propositions they came up with. Starting with proposition one stating
that, “Product design changes that are more substantial and complex, generate
more substantial and complex changes in the process of supply chain systems.” If
you think about it, this makes a lot of sense. If you create a more complex
product, then you will have to make more changes to the supply chain system so
that you can make the product correctly and manufacture it in a systematic way.
That was just an example if one of them and you can find the other seven in the
article, but they all relate product design to competitive companies and how
they react to changes and implementation throughout their processes.
Some of the findings
were actually very straight forward. For instance, process changes were found
to be particularly influenced be the number of product design changes with some
change also being extended to manufacturing lines. In relation to supply chain
behavior, the influence of product design was connected to the level of product
design change implemented. The complexity of the supply chain and product
design makes it more challenging to manage and carry out production in a
company in a cost effective way.
So for this matter,
we turn to the question of,” Who is this information for to use?” All of this information
helps managers make the big decisions, the people who practice these measures,
and the researchers who continue the analysis of the topic. These results
provide those people with the knowledge to better understand and make
operational decisions when determining courses of actions in a functioning
production chain. Although these results are only samples, they have the
potential to lead companies in the right direction for success.
The aftermath states
that there are many relations between product design, process, and supply chain
decisions that affect global supply chain capabilities. Future research may
expand this investigation and further better describe and illustrate the design
nature for operations planning. It may also bring about more practical
applications for the research. The authors thank the case study company
representatives, anonymous reviewers for their time to improve the article, and
you, for absorbing the article and using the information.
Works Cited
Marsillac, Erika, and James
James Jungbae Roh. "Connecting Product Design, Process and Supply Chain Decisions to Strengthen Global
Supply Chain Capabilities." International Journal of Production Economics 147 (2014): 317-29.
Sciencedirect.com. Science Direct, Jan. 2014. Web. 31 Jan. 2014. <http://www.sciencedirect.com/science/article/pii/S0925527313001758>.